WHEN YOU ARE SELLING

1. We help you to determine the price of your home.

This is a delicate issue. Our goal is to get the highest possible price in the shortest time with the least amount of inconvenience to you as the seller.

• We have available to us an enormous amount of information that our Multiple Listing Service (MLS) has historically kept over the years. We help interpret this data for you.
• We review the history of your property and other homes in your immediate neighborhood.
• We select information on other homes that are similar to yours in the neighborhood, city, school district, and adjoining cities. This information must meet the criteria of the appraisal process of our industry so as to be acceptable by lending institutions.
• We correlate this information to determine a price range and time frame that will meet your goals and objectives.

We value your opinion in this process and need to know what information you have that will help us in this process.

2. What do we do to market your home?

Our objective is to expose your home to the most qualified buyers to encourage them to look at your home. The more opportunity we have to get people to look, the better the chances are to get it sold for you.

• We put a sign on your property: This announces to prospective buyers that your home is for sale; It lets the neighbors know that the activity around your home is because it is for sale; It helps other Realtors to find your home when showing it to prospective buyers and their agents.
• We develop a professional brochure: To display inside your home to remind people of what they saw; To display outside your home to encourage people to see your home; To send to our network of people we have developed over the years, whom may be interested or know of someone who is.
• We create newspaper ads to expose your property to other Realtors and the prospective buyers for the neighborhood.
• We advertise your home on the Internet. This is becoming the most important and effective method because of the thousands of people we reach that use the Internet sites to search for homes and information. We have a cooperative agreement with other Realtors to allow their inventory of homes to be accessible, by prospective buyers, through our web sites.
• We strategically advertise your home in the MLS. This exposes your home to thousands of Realtors in the area. It is so important to have a professional look with the pictures and the description. It also helps to promote a sub-contract with a cooperating REALTORâ who shares the real estate fees with the selling company.
• We promote your property within our Prudential Metrowide Realty network throughout the Twin Cities. Our team of Realtors work together to serve our clients.
  

3. What other services do we provide?

• Our objective is to get you the highest possible net proceeds from the sale of your property.
• Staging your home for showings is very important to get the highest possible price. We assist you with some ideas.
• Negotiations: When we present you with a purchase agreement we offer our experience and knowledge to give you ideas to maximize your net proceeds on the sale of your home. Our experience in working with hundreds of purchase agreements over the years provides us with a competitive edge over our competition. This works to your advantage as a seller.
• From purchase agreement to the closing is a critical time to keep the sale together and not cost you more dollars. During this time Inspections and Appraisals are done and this is a time that the buyer can renegotiate the price and terms of the sale. Our experience, at this time, is very important to you as a seller.
• We will also attend the closing. The closing company does the closing process; however, we want to be there in the event there is a need.
• We are a Real Estate Consultant for life for all of our clients and that goes well beyond the closing.